King Kunta is not shy about his thoughts on the lack of unification between opponent gang members from the bloods and the crips. He discusses it in song (M.A.A.D. City), in his art for the song “i” during BET award speeches and most recently in his collaboration with Reebok.
The Compton native knows how much the opposing groups affect the young life of a black man living in urban neighborhoods in California, which in more recent years has been a topic that has been put to the wayside unlike in the early 90s.
With his new sneaker he has created a design that depicts both red and blue the left sneaker in bold “blue” and the right in “red” (the gangs honorary colors) and the tongue of the sneaker saying “neutral”. Another large statement in a series of statements by Mr. Lamar.
Critics say this does not truly delve into the violence that occurs between the two groups and that these sneakers will not touch the feet of the ones doing the gang banging, creating no real affect or unification.
I believe that dialogue and awareness is always the first step for any social change. Especially for a topic as I said before does not get media coverage, EVER. Kudos to Kendrick for not only discussing the violence that he has seen throughout his lifetime but promoting unification on many platforms as well. Artists have a powerful voice and even if a blood never wears these sneakers, know that a blood is watching.
What are your thoughts?